Japan's Rice Consumption Hits Seven-Year Low in Fiscal 2025
Rice consumption in fiscal 2025 the lowest in seven years
The Japan Times
Image: The Japan Times
In fiscal 2025, Japan's rice consumption reached its lowest point in seven years, declining by 6.1% to 4,435 grams per person monthly. This shift is attributed to rising prices, leading consumers to opt for more affordable alternatives like bread and noodles.
- 01Average monthly rice consumption decreased by 6.1% from the previous year.
- 02The decline translates to approximately 4.4 bowls of rice per person annually.
- 03The data comes from a consumer survey conducted by an industry-backed organization.
- 04The survey utilized an online self-administered questionnaire to gather data.
- 05Household inventories, purchases, and family size were factors in estimating at-home rice consumption.
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In fiscal 2025, rice consumption in Japan fell to its lowest level in seven years, driven by rising prices that prompted consumers to switch to cheaper staples such as bread and noodles. According to a survey by an industry-backed organization, average monthly rice consumption dropped by 6.1%, totaling 4,435 grams per person. This reduction equates to about 4.4 bowls of rice per person over the year, based on a standard serving size of 65 grams. The survey, which estimated rice consumption from household inventories and purchases, reflects changing dietary habits among Japanese consumers as they adapt to economic pressures.
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The decline in rice consumption may affect local rice farmers and the agricultural economy in Japan.
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