Aljamain Sterling Barred from Promoting Liquor Brand at UFC Vegas 116, Fans Outraged
"Only McGregor gets such an honor" - Fans react as Aljamain Sterling is barred from promoting his liquor brand at UFC presser
Sportskeeda
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During the UFC Vegas 116 media day, fighter Aljamain Sterling was prohibited from promoting his liquor brand, Funk Harbor Rum, sparking outrage among fans. Historically, UFC fighters have been allowed to showcase their brands, leading to questions about the promotion's treatment of its athletes.
- 01Aljamain Sterling was barred from promoting his liquor brand at UFC Vegas 116.
- 02Fans expressed outrage on social media, comparing his treatment to that of Conor McGregor.
- 03Sterling has previously promoted his brand at UFC events without issue.
- 04The incident raises questions about the UFC's policies regarding fighter promotions.
- 05Sterling expressed confusion over the sudden restriction.
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At the UFC Vegas 116 media day, Aljamain Sterling was unexpectedly barred from promoting his liquor brand, Funk Harbor Rum, leading to significant backlash from fans. Historically, UFC fighters have been permitted to showcase their personal brands during events, as seen with fighters like Dustin Poirier and Conor McGregor. During the press conference, Sterling had his rum bottles on the table, but a UFC staffer intervened and removed them, which was captured in a viral clip. Fans took to social media to express their anger, with comments highlighting the inconsistency in how the UFC allows fighters to promote their brands. Sterling himself was puzzled by the restriction, noting he had successfully promoted his brand at previous events without issue. This incident has raised concerns about the UFC's treatment of its fighters and their ability to promote their own products.
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