Fish and chip shop owners in the UK are appealing to customers to consider alternative fish options like hake and pollock instead of the traditional cod and haddock, as they grapple with rising operational costs. The industry is facing significant challenges due to soaring bills affecting food supplies and labor, exacerbated by volatile oil markets linked to the Iran War. Gary Lewis, President of The National Edible Oil Distributors’ Association, suggests that diversifying menus can help shops survive while promoting sustainability. He stated, “By embracing variety, we can support sustainability, reduce pressure on key stocks, and ensure that fish and chips remain a staple of British life for generations to come.” The upcoming National Fish & Chip Day on June 5 will celebrate this beloved tradition with special menus and community events across the country. Lewis highlighted the importance of innovation in securing the future of this iconic dish amidst rising costs driven by disruptions in key shipping routes and increasing crude oil prices.