The Stalking Show, held in Staffordshire, UK, attracted a record number of trophy hunting firms, selling packages for hunting endangered animals. Companies like Pro Stalk offered trips to Africa, with prices ranging from £1,970 for a giraffe to £14,206 for a lion. The event was criticized by animal rights advocates, including Eduardo Gonçalves, founder of the Campaign to Ban Trophy Hunting, who described it as a 'sick Kill Fest.' Despite public opposition, the trophy hunting industry appears to be thriving, with calls for the UK government to ban the import of hunting trophies. Labour has pledged to make such imports illegal, but no timeline has been established. Activists argue that the government's inaction has allowed this controversial industry to flourish, with nine out of ten voters supporting a ban on trophy hunting. A spokesperson from the Department for Environment, Food & Rural Affairs (Defra) stated that the government is committed to introducing a ban on trophy imports but is still considering options.