John Distilleries, a Bengaluru-based liquor manufacturer, is considering selling more of its founder Paul John's stake to Sazerac, a U.S. spirits group that already owns about 60% of the company. This follows a recent valuation of ₹40 billion (approximately $426 million). John expressed that while there is no set timeline for the sale, any transaction is likely to occur at a higher valuation than previous deals. Founded nearly three decades ago, John Distilleries produces a range of products, including Original Choice whisky and Paul John single malt. The company has reported a 20% revenue increase to ₹94.5 billion for the fiscal year ending March 2025, consistent with its growth trajectory over the past five years. Despite challenges in profitability due to investments in premium brands and low margins in budget segments, John anticipates achieving profitability by fiscal 2028. The Indian spirits market is expected to expand rapidly, with an influx of 15 to 20 million new consumers annually, positioning India to surpass China as the largest spirits market by 2032.