InMusic Acquires Native Instruments, Merging Iconic Music Brands
InMusic will acquire Native Instruments, putting it under the same umbrella as Akai
Engadget
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InMusic, a major player in the music gear industry, is acquiring Native Instruments, bringing it into the same family as Akai and other renowned brands. This acquisition ends Native Instruments' bankruptcy uncertainty and promises to enhance product offerings, particularly in software and MIDI controllers.
- 01InMusic is acquiring Native Instruments, merging it with Akai and other brands.
- 02The acquisition ends Native Instruments' bankruptcy saga, ensuring its continuity.
- 03Native Instruments produces respected software like Reaktor and Massive.
- 04The deal may lead to more Native Instruments software on Akai devices.
- 05There are concerns about potential product overlap in MIDI controllers.
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InMusic, a US-based music gear conglomerate, is set to acquire Native Instruments, a well-known brand in the digital music software space. This acquisition aligns Native Instruments with Akai, Moog, M-Audio, and other brands under the inMusic umbrella. The move not only secures Native Instruments' future, which had been uncertain due to bankruptcy issues, but also positions it to leverage synergies with Akai's hardware offerings. Native Instruments is renowned for its software products, including popular synthesizers like Reaktor and Massive, which are widely used across various music genres. The acquisition is expected to result in more Native Instruments software being integrated into Akai products, such as the Akai MPC XL. However, the merger raises questions about the compatibility of Native Instruments' standalone Maschine+ with Akai's grooveboxes, as well as potential overlaps in their MIDI controller lines. Native Instruments CEO Nick Williams assured users that operations would continue normally during the transition, especially following the recent launch of Komplete 26, which features over 190 digital instruments and 180,000 presets.
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The acquisition may lead to improved product offerings and collaborations between Native Instruments and Akai, benefiting users of both brands.
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