The FIFA World Cup is set to allocate approximately $1.3 billion in prize money, underscoring the stark contrast with the Olympic Games, where athletes receive no direct financial compensation. IOC President Kirsty Coventry has stated her belief that athletes should not be paid, emphasizing the experience of competing as a reward. This stance is rooted in the historical context of Olympic amateurism, which has often favored wealthier competitors. Critics argue that this model is outdated and unfair, especially as athletes often face significant financial burdens. Notably, World Athletics has taken a progressive step by offering $50,000 to each gold medalist, demonstrating that compensation for athletes can be feasible. The article calls for a reevaluation of how Olympic athletes are treated financially, suggesting that an appearance fee should be established to ensure that all athletes are compensated for their participation, regardless of their medal status. The ongoing debate raises questions about the IOC's priorities and whether it truly values the contributions of athletes.