A recent shortage of Diet Coke in urban India has led to the emergence of 'Coke-Tail' parties, where consumers pay between ₹1,000 and ₹1,500 for entry to enjoy the beverage. This shortage is attributed to supply disruptions affecting aluminium cans, linked to global shipping issues stemming from the Iran conflict. As a result, bars and event organizers in cities like Delhi, Mumbai, and Bengaluru are capitalizing on the situation by hosting themed parties that feature Diet Coke mixed into cocktails. Attendees are not just buying a drink; they are paying for a social experience. For instance, at a party in New Delhi, participants dressed in Diet Coke-themed attire and experimented with local ingredients. The demand for Diet Coke remains high among urban consumers, particularly younger audiences, who view it as a low-sugar alternative in the fizzy drinks market. Event organizers, such as Ninecamp Ventures, are even offering 'Diet Coke on the house' at their parties, further enhancing the appeal of this scarce commodity. This innovative approach has transformed the scarcity into a unique entertainment opportunity, allowing people to enjoy the drink in a lively atmosphere rather than waiting for store supplies to replenish.