Rude Food: A Reflection on Chocolate and Snobbery
Rude Food by Vir Sanghvi: Choc it up to snobbery
Hindustan Times
Image: Hindustan Times
In his latest column, Vir Sanghvi explores the evolving perceptions of chocolate amid rising cocoa prices and the snobbery surrounding it. He argues that chocolate should be enjoyed for its simplicity and joy rather than judged on purity and price, highlighting the pleasure found in childhood favorites.
- 01Rising cocoa prices led to panic among chocolate manufacturers, prompting them to seek substitutes.
- 02Sanghvi reflects on his previous snobbery regarding chocolate purity and high cocoa content.
- 03He questions the European perspective on chocolate terroir, noting that cocoa is sourced from poorer countries.
- 04The joy of chocolate should not be overshadowed by elitism; it should be celebrated in all its forms.
- 05Sanghvi emphasizes returning to the simple pleasures of childhood chocolate treats.
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In his latest column for HT Brunch, Vir Sanghvi discusses the recent fluctuations in cocoa prices and their impact on chocolate production. He reflects on his past snobbery regarding chocolate purity, having once criticized lower-quality chocolates and favored high cocoa content. However, as cocoa prices rose, he found himself reconsidering the value of chocolate beyond its purity. Sanghvi highlights the irony of European chocolate producers who import cocoa from poorer regions yet claim it as their own, questioning the concept of terroir in chocolate. He ultimately argues that chocolate should be enjoyed for its simplicity and the joy it brings, rather than being subjected to elitist standards. Sanghvi advocates for embracing all forms of chocolate, from childhood favorites to gourmet varieties, suggesting that the true pleasure of chocolate lies in its ability to delight at any price point.
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