The debate over beach shades has intensified as record heat grips the UK, prompting discussions about the use of large wind-powered canopies, particularly the Shibumi brand, in places like Myrtle Beach, South Carolina. Priced at $295 (£220), these canopies are easy to set up but face opposition from local authorities who prefer traditional parasols, citing concerns over territorial conflicts on public beaches. This issue is not isolated to the US; similar tensions are emerging in Australia, where personal gazebos are increasingly common, leading to crowded beaches. Furthermore, Greece has banned umbrellas on numerous beaches to mitigate overtourism, while Spain's Torrox has restricted the use of tents and gazebos. In the UK, Weymouth has also seen complaints about large beach tents taking up too much space. Ultimately, the discourse reflects a broader struggle over how public beach spaces should be utilized and the balance between personal comfort and communal access.