The Department of Agriculture (DA) in the Philippines has intensified its enforcement efforts by issuing notices of violation to 36 rice retailers nationwide for failing to adhere to the mandated price ceiling of P50 per kilogram on imported rice. The violations were reported across various regions, including 19 in Ilocos, eight in Metro Manila, and others in Central Luzon and Bicol. The DA stated that these actions are part of their commitment to protect consumers from unjustified price increases, particularly in light of rising costs attributed to global conflicts. Retailers have been flagged for selling rice above the price cap and for mislabeling products. Under Executive Order No. 118, issued by President Marcos, the price cap aims to mitigate unreasonable price hikes. The DA warned that violators could face severe penalties, including imprisonment for up to 10 years and fines ranging from P5,000 to P1 million. The DA's authority under the Price Act allows for sanctions such as business closures and product seizures, reinforcing the need for compliance among rice retailers.