Spotify is shifting its focus towards video content by planning to introduce live concert streaming, aiming to become a hub for live music. The company is negotiating with concert promoters for licensing rights to broadcast live events directly through its app. Recently, Spotify has experimented with concert videos, including pre-recorded performances like Dua Lipa's show in Mexico City. This strategic move is part of Spotify's broader video monetization plan, especially as its advertising revenue has seen a decline, falling 5% year-on-year to €385 million (around $443 million). The introduction of more video content is expected to enhance advertising revenue and user engagement. However, Spotify faces stiff competition from YouTube, which remains the preferred platform for live music content, including major events like the Coachella festival. Users express skepticism about Spotify's ability to compete effectively with YouTube's established video offerings, raising questions about the integration of live streaming within Spotify's already complex app interface.