The Economic Times, in partnership with Cashfree Payments, has introduced the Customer Experience Delight category for the One Of A Kind Startup Awards 2026, aimed at recognizing startups that excel in customer engagement and innovation. In a competitive digital landscape, where customer experience can significantly influence success, this initiative rewards startups that prioritize customer loyalty and retention through seamless digital interactions and responsive support systems. Winners will gain access to over ₹65 lakh in growth resources, including ₹60 lakh in payment gateway credits, alongside strategic networking opportunities and technology support from partners like Zoho and ClearTax. The awards are open to early-stage, internet-first startups in India incorporated after April 1, 2020, with annual revenue not exceeding ₹10 crore. A distinguished jury will assess nominations based on key criteria such as innovation and long-term business potential. This initiative not only offers recognition but also enhances credibility among investors and stakeholders, making it a valuable opportunity for emerging startups to position themselves in the market.