MLB Partners with Reliance's RISE to Promote Baseball in India
MLB, Reliance's RISE Worldwide partner to grow baseball in India
Asianet Newsable
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Major League Baseball (MLB) has partnered with RISE Worldwide, a subsidiary of Reliance Industries, to promote baseball in India. This collaboration will involve marketing initiatives and culminate in a live event in Mumbai in October 2026, aimed at engaging Indian fans and expanding the sport's reach.
- 01The partnership will include marketing, social media, and commercial initiatives to promote baseball in India.
- 02MLB has been developing baseball in India since 2019 through grassroots programs and youth competitions.
- 03Noah Garden, MLB's Deputy Commissioner, emphasized the importance of cultural connections through sports.
- 04RISE Worldwide aims to create accessible and exciting baseball experiences for Indian audiences.
- 05The partnership follows a successful World Baseball Classic, indicating MLB's commitment to globalizing the sport.
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Major League Baseball (MLB) announced a partnership with RISE Worldwide Limited, a subsidiary of Reliance Industries Limited, to enhance the popularity of baseball in India. This collaboration will focus on marketing, social media, and commercial initiatives, culminating in a live baseball event scheduled for October 2026 in Mumbai. MLB's efforts in India began in 2019 with the establishment of its New Delhi office, where it has since implemented grassroots programs like MLB First Pitch and youth competitions such as the MLB Cup. The league has also produced original content tailored for Indian audiences, such as 'Indian Baseball Dreams,' to foster greater engagement with the sport. Noah Garden, MLB's Deputy Commissioner, highlighted that this partnership is a significant milestone in MLB's global expansion strategy. RISE Worldwide's expertise in sports and media will help create engaging experiences that make baseball more accessible to Indian fans. This partnership aims to leverage the excitement generated by the recent World Baseball Classic to further promote baseball's growth in India.
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This partnership is expected to increase baseball's visibility and accessibility in India, potentially attracting more fans and participants.
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