On May 16, YouTube announced the expansion of its AI-powered likeness detection program to all users aged 18 and older, allowing them to monitor for AI-generated deepfakes of their likeness. This tool, which was first introduced in October 2025, enables users to scan the platform for lookalikes based on a selfie-style scan of their face. If a match is found, users receive an alert and can request the removal of the flagged content. YouTube spokesperson Jack Malon emphasized that this feature provides equal protection for all users, whether they are long-time creators or newcomers. While the tool primarily targets deepfakes that often affect public figures, it also addresses concerns about individual users being targeted. However, YouTube cautions that the tool might also identify genuine videos featuring the user's face, which cannot be removed under privacy policies. To access the feature, users can navigate to YouTube Studio and enable the likeness detection tool. Despite its availability, the platform reports a very small number of removal requests made using this tool.