Artificial intelligence (AI) is becoming integral to the operations of India’s listed new-age companies, as evidenced by recent earnings reports from firms like Nykaa, Lenskart, Delhivery, and Meesho. These companies are leveraging AI to enhance various operational aspects, including personalizing customer experiences, improving marketing efficiency, streamlining logistics, and optimizing customer support. Delhivery, for instance, employs AI across its logistics processes, significantly reducing costs and improving documentation handling. Nykaa has introduced an AI-powered skin scan feature to tailor product recommendations, while Lenskart has improved store productivity through AI-driven scheduling, resulting in a notable reduction in employee costs. Meesho has reported that over 70% of its code is AI-generated, which has led to a 22% increase in conversion rates through its voice-shopping agent. The overarching goal for these companies is to drive growth efficiently, demonstrating that AI can play a pivotal role in scaling operations without a corresponding rise in costs.