In response to Malaysia's recent suspension of shrimp imports, Thailand's government is taking swift action to mitigate the negative effects on local shrimp farmers, particularly in the southern regions. Deputy government spokeswoman Rachada Dhnadirek announced that Prime Minister Anutin Charnvirakul is concerned about the hardships faced by farmers, as the shrimp industry supports a vast supply chain. The Commerce Ministry has outlined 13 urgent measures aimed at absorbing approximately 400 tonnes of shrimp monthly, which aligns with Thailand's typical exports to Malaysia valued at around 44 million baht. These measures include expanding domestic and international markets, with promotional activities planned in China and local events in tourist areas like Phuket to boost consumption. Commerce Minister Suphajee Suthumpun stated that the abrupt nature of Malaysia's ban, effective shortly after notification, left little time for preparation. The Thai government is also prepared to address this issue at international forums such as the WTO and ASEAN, seeking to minimize the impact on farmers and businesses affected by the ban.