Launched on May 25, 2026, Times Now Navbharat Digital's 'Ab Bas...' campaign aims to tackle the pervasive issues of dowry harassment and emotional abuse in marriages across India. This initiative acknowledges that dowry-related problems are not limited to economically weaker sections but affect women from various backgrounds, including educated professionals and affluent families. The campaign seeks to challenge the cultural norms that define a woman's value through marriage, emphasizing the need for open discussions about mental, emotional, and financial abuse. It will feature expert insights and articles on women's rights, marital relationships, and legal awareness, aiming to educate and empower women and families. By leveraging its extensive digital reach, Times Now Navbharat hopes to engage a wider audience, making the conversation around dowry harassment a collective societal responsibility rather than an isolated issue. This campaign follows the earlier 'SafeHer Times' initiative, which focused on combating misogyny and promoting a safer environment for women.