Mother Dairy Fruit & Vegetable Pvt Ltd (MDFVPL) is intensifying its focus on premiumisation and expanding into new markets as it adapts to changing consumer preferences and increasing competition. Managing Director Jayateertha Chary announced that the company is targeting a revenue growth of over 20% in FY27, aiming to reach ₹24,000 crore. Despite a slow start in the April-June quarter due to early rains, the company is now experiencing a surge in demand, particularly in ice cream, where growth could reach 35-40%. Chary noted that Mother Dairy has implemented marginal price increases due to rising packaging costs but is actively working to mitigate inflation through operational efficiencies. The company plans to invest approximately ₹2,000 crore in capital expenditure to enhance its distribution network and introduce more than 30 new products focusing on health and wellness. With a diverse product range, including dairy and non-dairy items, Mother Dairy aims to solidify its position as a major national player.