Mother Dairy Targets Premiumisation and Market Expansion Amid Rising Demand
Premiumisation and expansion into new markets key focus areas: Mother Dairy MD
The Economic TimesImage: The Economic Times
Mother Dairy Fruit & Vegetable Pvt Ltd is focusing on premiumisation and market expansion, aiming for over 20% revenue growth in FY27. Managing Director Jayateertha Chary highlighted plans for new products and deeper distribution to meet evolving consumer preferences, despite initial setbacks from early rains.
- 01Mother Dairy aims for over 20% revenue growth in FY27, targeting βΉ24,000 crore.
- 02The company is focusing on premiumisation and strategic expansion into new markets.
- 03Jayateertha Chary, the new MD, emphasizes enhancing distribution and product offerings.
- 04Despite early rains affecting sales, demand for ice cream is expected to grow by 35-40%.
- 05Mother Dairy plans to introduce over 30 new products, focusing on health and wellness.
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Mother Dairy Fruit & Vegetable Pvt Ltd (MDFVPL) is intensifying its focus on premiumisation and expanding into new markets as it adapts to changing consumer preferences and increasing competition. Managing Director Jayateertha Chary announced that the company is targeting a revenue growth of over 20% in FY27, aiming to reach βΉ24,000 crore. Despite a slow start in the April-June quarter due to early rains, the company is now experiencing a surge in demand, particularly in ice cream, where growth could reach 35-40%. Chary noted that Mother Dairy has implemented marginal price increases due to rising packaging costs but is actively working to mitigate inflation through operational efficiencies. The company plans to invest approximately βΉ2,000 crore in capital expenditure to enhance its distribution network and introduce more than 30 new products focusing on health and wellness. With a diverse product range, including dairy and non-dairy items, Mother Dairy aims to solidify its position as a major national player.
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The expansion and introduction of new products could enhance consumer choices and drive economic growth in the dairy sector.
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