Karan Johar, a prominent figure in Bollywood, has openly criticized the industry's increasing reliance on paid public relations. In a recent interview with The Week, he argued that actors should prioritize their craft over curated public images, stating, “Bollywood should stop doing PR” and instead allow their achievements to speak for themselves. He expressed concern that the current PR landscape is saturated with paid endorsements, making it challenging to discern genuine audience reactions from manufactured buzz. Johar remarked, “Are people liking it or are they paid to like it?”, highlighting the confusion this creates for both audiences and industry insiders. His comments have ignited discussions online, especially given his influential role in film promotions and celebrity branding. On a lighter note, he shared that the ninth season of his popular chat show, Koffee With Karan, is expected to premiere around Diwali 2026. Karan Johar continues to be active in the industry, having recently directed Rocky Aur Rani Kii Prem Kahaani, featuring stars Ranveer Singh and Alia Bhatt.