Virginia Tech football coach James Franklin is actively involved in the search for a new athletic director, advocating for someone who is 'bold and aggressive' with a focus on revitalizing the football program. This call comes as the university has approved a significant $229 million investment plan aimed at enhancing the athletics department. Following the retirement announcements of school president Tim Sands and athletic director Whit Babcock, Franklin sees an opportunity to partner with a new AD to build a successful football program. He acknowledges the pressure that comes with the recent lack of success, as the Hokies have not achieved a winning season since 2016, finishing last season with a 3-9 record. Franklin believes that a strong commitment to football will benefit the entire athletics department, stating, 'when football is successful, all the other ships rise.' He also hopes the new president will understand the importance of athletics, particularly football, in driving the university's success.