On Akshaya Tritiya, traditionally a day for buying gold, the trend is shifting towards textiles woven with gold and silver threads, reflecting a blend of heritage and modern fashion. Designers like Nishant Malhotra from Weavers Story highlight that these textiles, often priced between ₹1 lakh and ₹3 lakh, are not just festive wear but meaningful investments. Romaa Agarwal, a designer from Lucknow, emphasizes the emotional legacy of these pieces, stating that they carry memories and artistry that can be passed down generations. Younger buyers are increasingly restyling inherited garments, such as transforming a grandmother's sari into contemporary dresses. The craftsmanship involved in pure zari textiles makes them a rare investment, often made to order, with prices for gold-work saris starting at ₹1.75 lakh. As Akshaya Tritiya approaches, gifting such valuable pieces is seen as a way to preserve traditions while embracing modern aesthetics.