The ongoing tensions between Iran and the United States are beginning to have a notable impact on India's liquor industry. Companies are facing rising production costs due to disruptions in the international supply chain, particularly affecting the availability of aluminum cans and glass bottles. The Brewers Association has indicated that the price of beer could increase by 15% to 20%, which will directly affect consumers, especially during the summer months. The gas crisis in Firozabad, Uttar Pradesh, has further exacerbated the situation, as factories are struggling with limited gas supplies, leading to reduced glass bottle production. As a result, companies are forced to seek more expensive alternatives. To alleviate some of the financial pressure, liquor companies are appealing to state governments for reductions in manufacturing taxes, hoping to lessen the burden on customers.