In a viral Instagram reel, Joey (known as 'homeless.digitalnomad') has brought attention to India's littering crisis, showcasing the prevalence of plastic waste and garbage in public spaces. His blunt message, 'PICK UP YOUR TRASH This is shameful,' challenges the notion that Indians are unaware of the consequences of littering. Joey asserts that even educated individuals contribute to the problem, believing that it is the responsibility of others, such as government workers, to clean up after them. He acknowledges that not all regions are equally affected, praising areas in Southwest India and minority regions like Ladakh, Sikkim, Mizoram, and Nagaland for their better waste management practices. The video has triggered a wave of reactions, with many agreeing on the need for personal responsibility, while others argue that the government must take stronger action. This discussion highlights ongoing concerns about civic sense and the impact of littering on India's public health and tourism.