Run-A-Muck, a media startup co-founded by Pamela Drucker Mann, is making a significant move into short stories through its Substack publication, Drafting. This initiative aims to create new intellectual property that can be adapted into various formats, including film and television. Drucker Mann emphasized that their approach begins with the story rather than the medium, allowing them to explore the best format for each narrative. Several acclaimed writers, including Cody Behan, whose short story 'The Decorator' is set for adaptation by Netflix, have already signed on. While adaptation is a focus, not all stories will be transformed into other media. Drafting has gained traction with over 50,000 monthly readers and has attracted high-profile advertisers such as Hermès and Moncler. The first story published will be based on Showtime’s The L Word, written by Ilene Chaiken. Additionally, Run-A-Muck plans to launch a podcast featuring Chaiken and co-founder Jennifer Beals. The company has successfully raised $10 million in seed funding, bringing its total valuation to $80 million, which will support staff expansion and intellectual property development.