Run-A-Muck Ventures into Short Stories with Plans for Adaptation
Run-A-Muck Pushes Into Short Stories With Sights Set on Adaptation
The Hollywood Reporter
Image: The Hollywood Reporter
Media startup Run-A-Muck, co-founded by Pamela Drucker Mann, is launching short stories on its Substack, Drafting, aiming to create intellectual property for adaptations in film and television. Notable writers are joining, and the first story will be based on Showtime’s The L Word.
- 01Run-A-Muck is launching short stories on its Substack, Drafting, to create intellectual property for adaptations.
- 02Notable writers like Cody Behan and Brittani Nichols are contributing to the platform.
- 03The publication has over 50,000 monthly readers and has attracted advertisers like Hermès and Moncler.
- 04The first short story will be an 1,800-word piece based on Showtime’s The L Word, written by co-founder Ilene Chaiken.
- 05Run-A-Muck recently raised $10 million in seed funding, increasing its valuation to $80 million.
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Run-A-Muck, a media startup co-founded by Pamela Drucker Mann, is making a significant move into short stories through its Substack publication, Drafting. This initiative aims to create new intellectual property that can be adapted into various formats, including film and television. Drucker Mann emphasized that their approach begins with the story rather than the medium, allowing them to explore the best format for each narrative. Several acclaimed writers, including Cody Behan, whose short story 'The Decorator' is set for adaptation by Netflix, have already signed on. While adaptation is a focus, not all stories will be transformed into other media. Drafting has gained traction with over 50,000 monthly readers and has attracted high-profile advertisers such as Hermès and Moncler. The first story published will be based on Showtime’s The L Word, written by Ilene Chaiken. Additionally, Run-A-Muck plans to launch a podcast featuring Chaiken and co-founder Jennifer Beals. The company has successfully raised $10 million in seed funding, bringing its total valuation to $80 million, which will support staff expansion and intellectual property development.
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