*Ek Din*, directed by Sunil Pandey, opened in theaters on May 1, 2023, but had a disappointing start at the box office, collecting just ₹1 crore nett across 1,710 shows on its first day. This brings the total gross collections in India to ₹1.20 crore. The film's occupancy rate was a mere 14%, which is significantly lower than other recent romantic dramas. Notably, *Ek Din* failed to surpass the opening figures of Junaid Khan's debut film *Loveyapa*, which opened at ₹1.15 crore, and Sai Pallavi's *Love Story*, which had a robust opening of ₹9.05 crore. Among Hindi romantic films, *Saiyaara* remains the top opener with ₹21.50 crore on its first day. Produced by Mansoor Khan, Aamir Khan, and Aparna Purohit under Aamir Khan Productions, *Ek Din* marks Junaid Khan's second theatrical release and Sai Pallavi's Hindi cinema debut. The film's plot revolves around Dinesh, who wishes for his colleague Meera to be his girlfriend for a day during a company trip, setting the story in motion.