Cento Fine Foods Faces Lawsuit Over Alleged 'Tomato Fraud'
Popular food brand Cento accused of ‘tomato fraud’ in lawsuit
Fox Business
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Cento Fine Foods, a New Jersey-based food brand, is being sued for allegedly misleading consumers by marketing its canned tomatoes as premium 'San Marzano' products. The lawsuit claims the tomatoes do not meet the strict standards for this designation, seeking at least $25 million in restitution.
- 01Cento Fine Foods is accused of falsely labeling its canned tomatoes as 'certified' San Marzano.
- 02The lawsuit claims the tomatoes do not meet the Protected Designation of Origin (DOP) standards.
- 03Plaintiffs seek at least $25 million in restitution and changes to business practices.
- 04Cento has previously faced similar allegations, with a past lawsuit dismissed in 2020.
- 05The company plans to vigorously defend against the current claims.
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Cento Fine Foods, based in New Jersey, is facing a proposed class action lawsuit filed in federal court in California alleging that it misrepresented its canned tomatoes as 'certified' San Marzano products. The lawsuit claims that these tomatoes do not meet the stringent standards required for the Protected Designation of Origin (DOP), which ensures that authentic San Marzano tomatoes are grown and processed in a specific region of southern Italy. The plaintiffs assert that they purchased Cento's tomatoes under the belief they were authentic, and they would not have made the purchase had they known the truth. The lawsuit seeks at least $25 million in restitution and demands changes to Cento's labeling practices. In response, Cento's attorney stated that the company believes the claims are without merit and plans to defend itself vigorously, referencing a previous similar lawsuit that was dismissed in 2020. Cento maintains that its tomatoes are sourced from audited fields in Italy, ensuring compliance with quality standards.
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If the lawsuit succeeds, it could lead to significant changes in how Cento and similar brands label their products, potentially affecting pricing and consumer trust.
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