OpenAI is reportedly feeling 'burned' by its partnership with Apple regarding the integration of ChatGPT into Apple products. Initially, the collaboration was viewed as a lucrative opportunity, with expectations of generating billions in subscription revenue. However, insiders claim that Apple has not effectively promoted the integration, which has led to disappointment at OpenAI. One major issue is that users must specifically invoke 'ChatGPT' when using Siri, complicating access to the AI features. Additionally, Apple's design choices, such as using small response windows, limit the visibility of ChatGPT outputs, making it easier for users to overlook them. Negotiations to renegotiate the deal have stalled, and OpenAI is now hesitant to enter into further partnerships with Apple. The AI firm is reportedly working with an external legal team to explore various options to address their concerns, reflecting their frustration over the partnership's outcome. An OpenAI executive expressed regret over the lack of transparency in the integration process, stating that they took a 'leap of faith' that has not paid off.