Shaftesbury, the Canadian production company known for 'Murdoch Mysteries,' has appointed Jay Bennett as its Senior Vice President of Franchise Strategy & Innovation. This newly created role aims to enhance the company's intellectual property across various platforms, audiences, and brand partnerships. Bennett made his inaugural appearance in this position at SXSW London, where he participated in a panel discussion with actor Jason Mewes, focusing on building enduring TV fandoms. With extensive experience in television, film, and digital media, Bennett has collaborated with major organizations such as Netflix, Disney, and the BBC. His impressive track record includes directing 'The Fallen: ARG,' which won the first Primetime Interactive Emmy for a digital series. Shaftesbury's Chairman Christina Jennings praised Bennett's vision and experience, highlighting the evolving nature of the entertainment industry that now requires creating immersive worlds and new revenue streams. Bennett expressed his enthusiasm for leading initiatives that will expand the reach and impact of Shaftesbury's properties, aiming to develop the next generation of global franchise opportunities.