Kerry Leo, who joined Shipley Do-Nuts as Vice President of Technology in 2021, is spearheading the brand's modernization efforts as it aims to expand from nearly 400 locations to 750 by 2030. Recognizing that the beloved Houston-based brand lacked a robust technological foundation, Leo has implemented practical solutions like a cloud-first approach and mobile integrations to streamline operations. He emphasizes the importance of customer loyalty, stating that while technology can facilitate growth, it is the emotional connection customers have with the brand that keeps them coming back. Shipley Do-Nuts, founded in 1936 during the Great Depression, has become a cherished part of many families' routines, with generations returning for its signature warm glazed donuts. Leo's strategy involves engaging directly with franchisees and cashiers to identify pain points and improve the customer experience, ensuring that the brand's legacy is honored while adapting to modern demands.