Heinz is making a splash during the NFL Draft by celebrating the 57th pick with a unique tradition called Mr. 57. The event will take place in Pittsburgh from April 23 to April 25, coinciding with the 91st annual NFL meeting. The chosen athlete will receive a custom red jacket, a lifetime supply of Heinz ketchup, and the chance to collaborate with the brand as they begin their professional football career. Former NFL player Devin Hester, who was the 57th pick in 2006, will introduce the inaugural Mr. 57, emphasizing the significance of this number in football. Heinz is also engaging fans by offering $25 off Uber Eats orders while the 57th pick is being announced. The brand is going all out with over 150 billboards and promotional activities in Pittsburgh, where Heinz ketchup originated in 1869, making this draft a memorable occasion.