Nippon India Mutual Fund (NIMF) has initiated the 'Har Ghar Investor' campaign to enhance retail participation in mutual funds across India. This initiative is designed to educate and empower first-time investors, encouraging at least one member from every household to start investing in mutual funds. Research indicates a significant disparity between the number of demat accounts—approximately 12 crore—and actual mutual fund investors, which stands at just over 6 crore. The campaign aims to bridge this gap by providing informative content, including simple videos and testimonials from individuals of various professions and income levels, discussing the importance of mutual fund investments. This effort comes in light of warnings from the Securities and Exchange Board of India (SEBI) regarding the risks of complex financial products, noting that over 90 percent of investors have incurred losses in Futures and Options trading, while mutual funds have shown consistent growth.