Ajmal Perfumes, a renowned fragrance brand, was founded by Ajmal Ali, a farmer from Hojai, Assam, who discovered oud in his backyard. In the 1960s, he moved his family to Mumbai, India, where he opened a small shop on Nagdevi Street. Over the decades, the business expanded significantly, with a focus on oud oil and Indian attars such as saffron and sandalwood. The brand gained international recognition after establishing a retail presence in Dubai in the late 1970s. Today, Ajmal Perfumes operates over 400 stores worldwide, including 70 in India, and offers more than 300 exclusive fragrances. CEO Abdulla Ajmal emphasizes the growing interest in attars among younger consumers, predicting a resurgence in their popularity. The brand has recently collaborated with Bollywood actor Ranveer Singh for promotional efforts. Looking ahead, Ajmal aims to position itself as a premium global brand, with plans to open new stores in Jakarta, London, and eventually Paris and New York. Abdulla's vision is to align Ajmal Perfumes with luxury brands like Amouage.