Cracker Barrel Launches 'Fuel Your Summer Road Trip' Promotion Amid Rising Fuel Costs
Cracker Barrel giving away free gas amid record-high fuel costs — just in time for summer road trips

Image: New York Post
Cracker Barrel is promoting summer road trips with its 'Fuel Your Summer Road Trip' sweepstakes, offering $1,000 in prizes to 250 rewards members. The promotion includes a $500 gift card for dining and a $500 gas card, running until July 26, 2023.
- 01The promotion aims to support travelers during the U.S. 250th anniversary celebrations.
- 02Participants can enter by ordering qualifying meals and being a Cracker Barrel Rewards member.
- 03Cracker Barrel's second-quarter earnings fell to $874.8 million, a nearly 8% decrease from the previous year.
- 0464% of Americans plan to drive this summer, highlighting the popularity of road trips despite high fuel prices.
- 05The initiative is part of Cracker Barrel's strategy to attract customers amid declining profits.
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In a bid to celebrate the upcoming 250th anniversary of the United States and encourage summer road trips, Cracker Barrel has launched the 'Fuel Your Summer Road Trip' promotion. This initiative, running until July 26, 2023, aims to reward 250 Cracker Barrel Rewards members with a total of $1,000, which includes a $500 gift card for dining at Cracker Barrel and a $500 gas gift card. To enter the sweepstakes, customers must order qualifying entrees and be part of the rewards program. The promotion comes as Cracker Barrel faces financial challenges, with its recent second-quarter earnings reported at $874.8 million, reflecting a nearly 8% decline from the previous year. Despite rising fuel costs, a recent survey indicates that 64% of Americans plan to travel by car this summer, with many preferring the flexibility of road trips. Cracker Barrel's chief marketing officer, Sarah Moore, emphasized the nostalgia of summer road trips and the restaurant's commitment to making travel more enjoyable for its guests.
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The promotion is designed to encourage customers to dine at Cracker Barrel while also addressing rising fuel costs for road trips.
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