Apple has updated its App Store Review Guidelines to combat the influx of low-quality applications that do not enhance the platform's value. During the recent Worldwide Developers Conference, CEO Tim Cook noted the surge in app submissions, exceeding 1,000 per hour. This growth, while indicative of a vibrant ecosystem, has also led to an increase in low-effort apps, prompting Apple to implement stricter rules. The revised guidelines now prohibit submissions that closely resemble existing apps, particularly in well-established categories such as dating and simple utilities. Apps that fail to demonstrate a meaningful improvement or unique experience may be rejected or removed from the store. Furthermore, Apple has specified that repeated submissions of low-quality content could result in developers being expelled from the Apple Developer Program. The company continues to assert that it maintains efficient review processes, with 90% of submissions reviewed within 48 hours, aided by AI tools to streamline operations. This move aims to enhance the overall quality of apps available to users and ensure a better experience on the App Store.