The Covid-19 pandemic catalyzed innovation in pet care technology, with startups like Dosty, based in Azerbaijan, and Pawzeeble, from Pune, India, emerging to fill gaps in the market. Dosty offers a comprehensive digital assistant for pet care, combining user data with expert content to provide personalized guidance on training, healthcare, and nutrition. The platform boasts over 3,000 expert-written articles and a community of 37,000 users across 30 countries. In contrast, Pawzeeble addresses local challenges by connecting pet parents with service providers, emphasizing community support through its 'Clans' feature for breed-specific discussions. Both platforms leverage AI to enhance user experience, with Dosty focusing on expert-generated content and Pawzeeble utilizing AI for personalized responses based on uploaded medical records. Despite these advancements, many pet owners, like journalist Sreoshi Mukherjee, remain unaware of such platforms and express a desire for features like QR code support and pet insurance integration. As pet ownership trends evolve, technology aims to improve the lives of pets and their owners.