CyberWell, an antisemitism research NGO, has raised alarms about a new trend among fitness influencers that perpetuates antisemitic stereotypes. This trend involves influencers using rope attachments to mimic Jewish sidelocks and posting captions that reinforce harmful stereotypes, such as portraying Jews as greedy and aggressive. The report highlights the phrase 'Promised 3,000 Years Ago', which suggests Jews falsely claim ownership of property, including gym equipment. Comment sections often amplify these messages, normalizing antisemitism and even mocking the Holocaust. CyberWell's founder, Tal-Or Cohen Montemayor, stated that social media platforms must take responsibility for moderating content that disguises antisemitism as humor. He noted that while enforcement has improved, the normalization of such harmful content requires urgent intervention. The report underscores the real-world implications of online antisemitism, particularly in public spaces like gyms, where Jewish individuals may feel unsafe due to the hostile online climate. Founded in 2022, CyberWell uses technology to track and report on antisemitism online, aiming to raise awareness and encourage better moderation practices among social media platforms.