L'Oreal Paris recently unveiled its promotional posters featuring various brand ambassadors at the Hotel Martinez in Cannes, France, ahead of the 2026 Cannes Film Festival. However, the absence of Aishwarya Rai Bachchan, who has been associated with the brand since 2003, led to a wave of disappointment among fans on social media. Many expressed their desire to see her featured prominently, stating that her aura is unmatched. In response to the backlash, L'Oreal Paris commented on Instagram, stating that Rai has consistently attended the festival and is 'timeless and completely herself.' Despite the controversy, the brand reassured fans that good things take time, hinting at her potential appearance at future events. Meanwhile, Alia Bhatt represented India on the red carpet during the festival's opening night.