The Indian film industry is witnessing a notable shift back to traditional theatrical releases after a period dominated by streaming during the COVID-19 pandemic. Initially, platforms like Netflix and Amazon Prime Video provided crucial support to filmmakers by acquiring rights for direct-to-digital premieres. However, concerns from producers and exhibitors about the impact of shortened theatrical windows on box office revenues have led to a resurgence of longer theatrical runs. Actors, including Aamir Khan, advocate for a flexible model that supports major films with extended theatrical exclusivity. According to a Ficci-EY report, while 500 films were released on OTT platforms in 2025, the number of direct-to-digital releases fell by 50% in 2024, indicating a preference for theatrical releases. The gross box office collections are projected to increase from ₹11,400 crore in 2024 to ₹13,000 crore in 2025, highlighting the industry's recovery. Streaming platforms are also adjusting their acquisition strategies, focusing on box office performance to inform their deals. This evolving landscape suggests that theatres and OTT platforms are no longer seen as competitors but rather as complementary parts of a film's lifecycle.