Allied Blenders and Distillers, known for its Officer's Choice whiskey, is shifting its focus towards the premium spirits market, aiming for growth despite inflationary pressures caused by ongoing conflicts in the Middle East. Managing Director Alok Gupta highlighted that the company's Prestige & Above (P&A) portfolio, which includes brands like Millionaire Spirits and ICONiQ White, now constitutes about 47% of total volumes and 58% of sales value. This strategic shift emphasizes profitability over mass volume sales. The company expects its overall EBITDA margins to expand by 300 basis points by fiscal year 2028, with margins for fiscal 2026 already rising to 14.4% from 12.7% the prior year. Although Allied Blenders reported a 48% decline in net profit to ₹409.7 million (approximately $4.27 million) due to a one-time charge, net export revenue increased by 14.1% to ₹2.35 billion (approximately $28.5 million). Supply disruptions earlier this year impacted shipments to key Middle Eastern markets, but restocking efforts are underway, indicating sustained demand in the premium segment.