Amazon is making a strategic comeback in China nearly seven years after shutting down its local online marketplace due to fierce competition from local giants like Alibaba Group and JD.com. This time, the focus is not on direct competition but on logistics support for Chinese sellers. The company has launched its first Global Warehousing and Distribution (GWD) center in Shenzhen, a major manufacturing hub, to facilitate exports, particularly to the United States. The new center aims to cut storage costs for local sellers by up to 45%, providing services such as storage, customs clearance, and shipping. This shift in strategy is a response to the growing competition from platforms like Temu and Shein, which are rapidly expanding in global markets. Amazon plans to extend this warehousing model to other significant manufacturing areas in China, including the Yangtze River Delta, and aims to enhance its distribution network to Europe and Japan. By pivoting to logistics, Amazon seeks to remain relevant in the Chinese market despite its earlier struggles.