A long-standing conflict between Telugu film producers and theatre owners over the revenue-sharing model has intensified, resulting in the film Jetlee, presented by Mythri Movie Makers, losing screens in Telangana on its opening day. The theatre owners are demanding a shift from the traditional rental model to a percentage-based revenue-sharing system, similar to multiplex operations. This disagreement led to Jetlee missing its May Day audience, as negotiations between producers and exhibitors ended without resolution. The CEO of Mythri, Cherry, expressed hope that a solution would be reached before the release of Ram Charan's anticipated film Peddi on June 4. If the upcoming Film Chamber meeting on May 8 fails to produce an agreement, Peddi could face a release predicament similar to Jetlee's, which would significantly impact its performance in crucial markets like Hyderabad. This ongoing dispute highlights the tensions within the Telugu film industry as stakeholders seek a sustainable revenue model.