Dillon Latham, a 21-year-old streamer from Richmond, Virginia, recently went viral for his unconventional practice called 'crymaxxing,' where he claims to use his tears as a hair product. During a livestream on April 19, Latham explained that since tears contain salt, they can serve a similar purpose to sea salt spray, which is known for adding texture to hair. However, experts note that tears do not have any known cosmetic benefits. Latham's video gained traction on social media platforms like X and TikTok, eliciting a mix of amusement and skepticism from viewers. With 1.9 million followers on TikTok and 1 million subscribers on YouTube, Latham has built a brand around lifestyle and grooming, particularly aimed at young men. He also owns a men’s hair care brand called Simplectics, which adds an ironic twist to his claims about using tears in hair care. The absurdity of his suggestion has sparked varied reactions, with some viewers finding it humorous and others curious about its potential effectiveness.