Gujarat's Mango Farmers Thrive Through Value-Added Exports
Gujarat's mango farmers find sweet success in value-added exports
Image: Asianet Newsable
Farmers in South Gujarat are shifting from traditional fruit farming to value-added agro-business, focusing on processed mango products for international markets. This transition, supported by government initiatives and modern infrastructure, has doubled farmers' earnings and increased global demand for their produce.
- 01Farmers in South Gujarat are now producing mango pulp and other processed fruit items for export, moving away from selling raw fruits in local markets.
- 02Natural farming methods have helped reduce cultivation costs and improve income, with some farmers reporting doubled earnings.
- 03Government support and improved infrastructure, including cold storage and processing units, have significantly boosted horticulture and processed fruit exports.
- 04The region's strong transport connectivity and high sweetness levels of fruits have increased their demand in international markets.
- 05Processed fruit products from South Gujarat are now exported to countries like the United States, the United Kingdom, and Gulf nations.
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In South Gujarat, farmers are transitioning from traditional fruit farming to value-added agro-business, particularly focusing on processed mango products for international markets. This shift is supported by government initiatives aimed at enhancing horticulture through financial assistance for adopting modern techniques such as greenhouse cultivation and drip irrigation. Farmers like Vipin Bhai have reported that by producing value-added products, they have doubled their earnings while reducing costs through natural farming practices. Enhanced infrastructure, including modern processing units and cold storage facilities, has facilitated the efficient sorting, packing, and exporting of fruits. The region's strong transport connectivity and the naturally high sweetness levels of its produce have led to increased global demand, with processed fruit products now reaching markets in the United States, the United Kingdom, and Gulf countries. This transformation is helping local fruits gain international recognition and improving the livelihoods of farmers.
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The shift to value-added exports is significantly improving farmers' incomes and providing greater global recognition for local produce.
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