Khaldoon Al Mubarak, chairman of Manchester City, addressed the club's fans in his annual interview, stating that the club is committed to being sensitive to ticket pricing issues. For the second year in a row, Manchester City has decided to freeze season ticket prices, a move influenced by feedback from the fan board, City Matters. Al Mubarak highlighted the importance of fans in the club's success, especially in light of protests from supporters during the previous season. He acknowledged the challenges of balancing the club's business sustainability with fan needs, particularly as they prepare to fill over 7,000 new seats in the North Stand and transition into a new era following Pep Guardiola's departure. Al Mubarak reassured fans of the club's commitment to maintaining open lines of communication and ensuring that their concerns are heard. He emphasized that while the club must manage operational costs and inflation, it also prioritizes the well-being of its supporters, stating, "The fans are at the heart of the success of any club."