Amazon Music Expands Beyond Prime with New Plans in India
Right time for Amazon Music to pivot from Prime, says Rishabh Gupta
Image: Business Standard
Amazon Music has introduced standalone subscription plans and a free ad-supported tier in India, aiming to capitalize on the growing paid music streaming market. Rishabh Gupta, head of Amazon Music India, discusses the strategic shift away from solely relying on Amazon Prime.
- 01Amazon Music launched a new subscription tier at ₹99 per month for Prime members and ₹119 for non-Prime members.
- 02A free ad-supported service will be available starting next month.
- 03The move aims to tap into the rapidly expanding paid music streaming market in India.
- 04Rishabh Gupta emphasized the need for Amazon Music to strengthen its position in the music business beyond Prime.
- 05This strategic pivot reflects a broader trend in the music streaming industry.
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Amazon Music has announced a significant strategic shift by launching standalone subscription plans and a free ad-supported tier in India. The new plans are priced at ₹99 per month for Amazon Prime members and ₹119 for non-Prime members. Additionally, the company plans to introduce a free ad-supported service next month. Rishabh Gupta, head of Amazon Music India, highlighted the importance of this pivot to capture the rapid growth in India's paid music streaming market. This move indicates Amazon Music's commitment to expanding its presence in the competitive music industry, moving beyond its initial reliance on Prime subscriptions.
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The introduction of new subscription tiers and a free ad-supported service could significantly increase user engagement and market share in India's music streaming sector.
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