Anoop Nautiyal, a founder, gained attention after confronting a group of tourists who threw plastic waste from their taxi while on the road to Mussoorie, Uttarakhand, India. In a video shared on social media, Nautiyal observed the passengers discarding a plastic cup and spoon, prompting him to take action. He approached the taxi, returned the litter, and urged the occupants not to engage in such behavior, stating, 'One should not throw things like this. Never ever.' He emphasized that educated individuals should be more responsible, regardless of their location. After the confrontation, the tourists acknowledged their mistake, and Nautiyal expressed his desire not to embarrass them further. The video sparked a wave of support online, with many users commending Nautiyal's respectful handling of the situation and calling for greater civic responsibility among travelers. Nautiyal's actions highlight the need for awareness and respect for the environment, particularly in tourist destinations like Uttarakhand, where natural beauty is a significant draw for visitors.