Vrutika Patel, an AI influencer, has captured attention on Instagram with over 100,000 followers and a carefully curated lifestyle feed. Despite her seemingly relatable content, Vrutika is not a real person but rather a digital creation that represents the growing trend of AI influencers. She reportedly earns over ₹1.1 lakh (approximately $1,300 USD) a month through a subscription model, with 300 subscribers each paying ₹399 monthly. This income does not account for additional earnings from brand collaborations. The emergence of AI influencers like Vrutika has sparked discussions about the implications of such digital personas on societal norms and values. Critics argue that these accounts could be used for dubious financial practices, raising ethical concerns about the authenticity of online influencers.