In a significant political development, Tanvir Sadiq, the chief spokesperson for the National Conference (NC), announced that the party will soon impose a ban on the sale of alcohol in Jammu and Kashmir (J&K). This statement comes amid mounting pressure from opposition parties, including the Bharatiya Janata Party (BJP) and the People's Democratic Party (PDP), who have been vocal about the need for prohibition. The BJP recently staged protests outside the residence of Chief Minister Omar Abdullah, advocating for an alcohol ban. While Abdullah has previously ruled out such measures, citing individual freedom, Sadiq's comments suggest a shift in the NC's stance. He criticized the BJP for their past silence on alcohol licensing during governor's rule, indicating a double standard. Notably, alcohol sales have generated over ₹3,450 crore (approximately $415 million USD) in revenue over the past three years, raising questions about the economic implications of a ban. The issue has gained traction, particularly following the launch of a 100-day anti-drug campaign by J&K's Lieutenant Governor Manoj Sinha, with various political factions now calling for immediate action against alcohol sales.