The Detroit Red Wings have reintroduced gambling discussions during their broadcasts through a new partnership with Bet365, a British-owned sports betting site. This deal includes presenting sponsorship for both the Red Wings and the Detroit Tigers, featuring in-stadium and virtual signage as well as odds integrations on the new Detroit SportsNet streaming service. Bet365 aims to establish a strong presence in Michigan's sports community, enhancing fan engagement through promotions on team radio and digital channels. This partnership comes as Bet365 officially launches as Michigan's 17th regulated online sportsbook, replacing PokerStars in the market. The return of gambling talk during broadcasts has reignited discussions among fans who were previously concerned about the oversaturation of betting information.